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no on #noom… diets in disguise

While on a discovery call, I asked my potential client what diet she was most recently on. Quickly she replied, “oh, no it’s not a diet. It’s a way of eating called Noom.” 

🤦🏽‍♀️ noom. Do you know about it? Well, as part of my responsibility as a wellness Coach, I’ve made it a point to know about all of the diets out there. Heck, I probably have done 99% of them! But, sorry to say Sis, nope, noom is exactly what they say they are not – a diet! 

Noom is an app-driven diet plan and the worst diet of its kind because it disguises itself as a “diet plan that keeps it real with us through empathy, honesty and good old-fashioned fun!”

Here’s how to figure out if your wellness plan or healthy lifestyle is just another diet wolf 🐺 in sheep’s 🐑 clothing.

🧏🏽‍♀️ Does the plan ask about my eating history or my relationship with food? 

🙋🏽‍♀️Most diets WILL NOT ask about these important topics because they aren’t concerned with this part of your eating behavior; a very important part that should not be over looked!

🧏🏽‍♀️ When you input your metrics and goals into the plan, does it spit out the famously assigned 1,200 calorie  plan? 

🙋🏽‍♀️ Um, 1,200 calories is really LOW by the way and not a healthy place for any one especially females to be adhering to.

🧏🏽‍♀️ Does your plan categorize your foods as good and bad or free for all or limited?

🙋🏽‍♀️ Noom dishes out food in Green, Yellow and Red (traffic light) categories just reinforcing this idea that foods are good or evil, off limits or proceed with caution. Healthy nut  🥜 butters is listed in the Red 🛑 ✋ category right next to cake 🍰. Popcorn🍿 is considered a whole grain. 🤦🏽‍♀️

Look, Noom is better than some of their diet stuff out there (think Thrive/Isagenix/Juice Plus/Arbonne) that stuffs you full of supplements and unscientific ‘nutrition’ recommendations delivered by unqualified ‘coaches’. 

But don’t be mistaken: Noom is definitely all about weight loss. And yes, it’s a diet! 💁🏽‍♀️

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